About Project
In the ever-evolving landscape of e-commerce, a need of a groundbreaking technology-driven social-commerce app that amalgamates social networking and e-commerce functionalities. The platform that creates a dynamic ecosystem encompassing brands, experts, advisors, influencers, and customers, fostering a unique and immersive experience for all participants.
Role
Contracted Product Designer, Implementation Lead
Duration
16+
40+
Weeks
Screens
The only platform for merchant, customers and Influencers
Problem Statement
The need of a product to elevate user engagement, interaction, and satisfaction within its social-commerce ecosystem. While the platform offers an array of innovative features and functionalities, several UX concerns need to be addressed to provide a seamless, intuitive, and captivating experience for all user categories: brands, advisors, and customers. A product that aims to transform the e-commerce landscape by converging social networking and shopping into a unified platform. However, users currently encounter usability bottlenecks and interaction hurdles that hinder the platform from reaching its full potential. While the app offers brands unprecedented control over their stores and advisors a novel revenue stream, there are challenges surrounding seamless navigation, intuitive communication, and effective engagement.
Solution
To overcome the existing UX challenges and achieve the objectives, the product will embark on a comprehensive redesign initiative. This will involve iterative user testing, feedback incorporation, and implementation of enhanced communication features, ensuring real-time connectivity between brands, advisors, and customers. Furthermore, intuitive navigation and streamlined content presentation will be prioritized to empower users to effortlessly explore the app's offerings and engage with the ecosystem.
Design Process
Research
The client was cleared about the requirement and previous case studies and wanted to translate few new ideas like an flow of influencer where User who logeed in as an infulencer can directly connect with merchant and promote their products. fTo fullfill this requirement it was important to understand that what are influencer feeling about this idea. Do they feel the same way or not.
User Interviews
To understand the user who are active influencer, few questions were asked to go deeper about this idea.
How much time does it take to connect with market store owners and get the deal for promotion?
Do market owner looks for something to check the background history?
Do you use any platform to connect with the customer and stores on same platform?
Do you use any platform to set media content where store owner and influencer can collaborate at the same time?
15+ more
Define
After careful studying the research reports from end clients, the User research and market research was targeting to gain insights into user behaviors, requirements, and motivations using methods such as observation, task analysis etc. the conclusion was the result of qualitative and quantitative analysis research methods, gathering good no of responses and conducted interviews with 10+ participants for each feature list
Design Strategy
Intent
To come up with such product that speed up the processes that are related to property management
Market Segment
Property Owners, Lawyers & Managers
General Tasks
Ownership verification, property verification, encumbrance verification, property valuation, lawyer interface, publish public notice
Technology (other)Constraints
Lack knowledge of property ownership, not able to get appointments from bank managers and lawyers, finding the right document and able to recognise false documents
Marketing/Branding Goals
Quick & trustworthy, Authentic, user friendly
Critical Success Factors
User should be able to get title clearance certificate in short amount of time for any region of India.
Get history of ownership of property or land
User can get clearance from Lawyers and managers
User can navigate the whole process
User should be able to submit documents to lawyers and managers as quick as possible to speed up the process
User Profile
Segment
Property Owners
Lawyers
Bank Mangers
Language
Hindi, English & Regional
Hindi, English & Regional
Hindi, English & Regional
General Education
Anything
Anything
Anything
Domain Expertise
Low to High
Low to High
Low to High
General Computer Experience
Low to High
Low to High
Low to High
Age/ Gender
18 to 55+
18 to 55+
18 to 55+
Expectations
Ease of Use, Actionable steps, Easy connectivity, timely response
Ease of Use, Actionable steps, Easy connectivity
Ease of Use, Actionable steps, Easy connectivity
User Profile
Segment
Property Owners
Lawyers
Bank Mangers
Location
Urban, Indoor/Outdoor
Urban, Indoor/Outdoor
Urban, Indoor/Outdoor
Geography
India
India
India
Workspace
Office/home, public Space
Office/home, public Space
Office/home, public Space
Lighting
Dim to bright
Dim to bright
Dim to bright
Sound
Quite to Noisy
Quite to Noisy
Quite to Noisy
Device
Mobile & Desktop
Mobile & Desktop
Mobile & Desktop
Software
Various Operating System
Various Operating System
Various Operating System
Brain-stroming
Like
Share
Search
Reels
Videos
Tag
Hashtags
Upload Products
Upload Videos
Collaboration
Financial
Dashboard
Professional Dashboard
Inbox
Chat
Cart
Chat
Target
Campaign
Payment
Addresses
Product Promotion
Brand Stores
Customer/ Users
Influencers
Customer Journey
Influencer Journey
Business Flow
Hi Fidelity Design
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