The Requirements
Following extensive market analysis, our client desires to devise a product that addresses all aspects of property management. A single platform providing essential real estate services to diverse stakeholders including multiple property owners, attorneys, and bank managers. The client's goal was to engineer a system that could handle innumerable properties efficiently without hassle. Landowners can authenticate property specifics instantly using real-time governmental record data and information accessible on the public sphere. This goal encompasses accelerating the pre-approval of mortgage loans, discovering property scams, and reducing deceptive property-related decisions.
Project Scope
16 Weeks
Timeline
72+
Components
80+
Screens
Manage your properties or property related processes with ease and comfort!
The Goals
The development of this product necessitated a comprehensive understanding of each intricate step, incorporating numerous documents, diverse forms, and approvals from legal and banking professionals. The client's primary objective was to conceive an all-encompassing CRM solution, addressing every customer requirement. These include authenticating ownership, verifying property details, confirming encumbrance, evaluating property worth, interfacing with attorneys, and broadcasting public notice, all whilst ensuring an unparalleled user experience.
Objectives
To bridge the communication gap and create a bond between house owners, tenants, management, property dealers, lawyers & banking managers.
Instant verification of property details with real-time government record data and information available on a public platform.
A user-friendly interface and workflow that must make it easy for non-tech savvy people to register themselves and speed up the real estate process that includes pre-sanction of mortgage loans, detect property frauds and curtail property-related malpractice divisions.
Emphasize user from the overwhelming process of real estate to easily executable steps like Ownership Verification, Property Verification, Encumbrance Verification
Execute new features like Title Clearance, Property Valuation, Lawyers Interface, publish Public notice, Customized Alerts, etc.
Real-time notifications and reminder triggers automatically based on the status of the rent and the lease agreement.
Documents management.
Multimedia listings of the properties.
Empathize
Define
Ideate
Design
User Testing
Design Process
Developing such a product necessitated an in-depth comprehension of each step, incorporating a range of forms and validations from lawyers and bankers. The client's primary objective was to create a fully encompassing website catering to every customer requirement, such as ownership verification, property scrutiny, encumbrance checks, property value assessment, lawyer interaction and a feature to publish public notices, while providing an unparalleled user experience.
User Research
After carefully studying the research reports from end clients, the User research and market research was targeting to gain insights into user behaviors, requirements, and motivations using methods such as observation, task analysis etc. the conclusion was the result of Qualitative and quantitative analysis research methods, gathering good no of responses and conducted interviews with 10+ participants for each feature list
Interview Questions
It almost took 2 weeks to understand the processes of property verification and ownership verification. In the interviewing process with different users, it took 100+ questions to understand the requirements. Few of theme are here below:
- What challenges do you face when managing your properties or legal documentation?
- How do you currently communicate with tenants or property owners?
- Do you integrate our property management product with other software or tools for your work? If yes, which ones?
- Are there any compatibility issues or challenges you've faced when integrating our product with other tools?
- As a lawyer, how has our product helped you in managing legal documentation and state-wise processes for property management?
- Do you have any system to get notified about your property tax from different state?
After careful studying the research reports from end clients, the User research and market research was targeting to gain insights into user behaviors, requirements, and motivations using methods such as observation, task analysis etc. the conclusion was the result of Qualitative and quantitative analysis research methods, gathering good no of responses and conducted interviews with 10+ participants for each feature list
Design Stratagy
Intent
To come up with such product that speed up the processes that are related to property management
Market Segment
Property Owners, Lawyers & Managers
General Tasks
Ownership verification, property verification, encumbrance verification, property valuation, lawyer interface, publish public notice
Technology (other)Constraints
Lack knowledge of property ownership, not able to get appointments from bank managers and lawyers, finding the right document and able to recognise false documents
Marketing/Branding Goals
Quick & trustworthy, Authentic, user friendly
Critical Success Factors
User should be able to get title clearance certificate in short amount of time for any region of India.
Get history of ownership of property or land
User can get clearance from Lawyers and managers
User can navigate the whole process
User should be able to submit documents to lawyers and managers as quick as possible to speed up the process
User Profile
Segment
Property Owners
Lawyers
Bank Mangers
Language
Hindi, English & Regional
Hindi, English & Regional
Hindi, English & Regional
General Education
Anything
Anything
Anything
Domain Expertise
Low to High
Low to High
Low to High
General Computer Experience
Low to High
Low to High
Low to High
Age/ Gender
18 to 55+
18 to 55+
18 to 55+
Expectations
Ease of Use, Actionable steps, Easy connectivity, timely response
Ease of Use, Actionable steps, Easy connectivity
Ease of Use, Actionable steps, Easy connectivity
Environmental Profile
Segment
Property Owners
Lawyers
Bank Mangers
Location
Urban, Indoor/Outdoor
Urban, Indoor/Outdoor
Urban, Indoor/Outdoor
Geography
India
India
India
Workspace
Office/home, public Space
Office/home, public Space
Office/home, public Space
Lighting
Dim to bright
Dim to bright
Dim to bright
Sound
Quite to Noisy
Quite to Noisy
Quite to Noisy
Device
Mobile & Desktop
Mobile & Desktop
Mobile & Desktop
Software
Various Operating System
Various Operating System
Various Operating System
After carefully studying the research reports from end clients, the User research and market research was targeting to gain insights into user behaviors, requirements, and motivations using methods such as observation, task analysis etc. the conclusion was the result of Qualitative and quantitative analysis research methods, gathering good no of responses and conducted interviews with 10+ participants for each feature list
Provisional Persona
Harshil Sharma
Hard working
Polite
Travel
Mumbai
Location
34
Age
YEs
Marital Status
MA
Education
Lawyer
Occupation
“I’m a Lawyer. The process of buying, purchasing and managing multiple properties have been overwhelming process to me. I need an interface that can help me to navigate processes of every clients.
Situation
Harshil is in a multiple property owner working 6-9 shifts. He lives alone in Mumbai thus manages all the chores by himself. During his regulars working days, he is not able to manage the work related his multiple properties in different states. He also found it difficult to manage the record of each and every client where documents are pending or need approval from client or government.
Things user wants to know
Wants to know if there is any pending property tax, current state of property ownership process, legal issue if there is any while getting ownership of property.
Things user wants to do
Manage processes from where ever he wants. Quickly able to navigate status if there is any dependencies from lawyer or manager’s end. Able to see if there is any concerning public notice.
Psychological Values
Particular about time and hassle free service
Does not want to compromise when it comes to legal steps.
Have enough time to connect with family and friends
Aditya gupta
Hard working
Polite
Travel
Delhi
Location
28
Age
No
Marital Status
12th
Education
Business
Occupation
“I’m a workaholic. I need something that helps me to manage all my “I am tired at the end of the day”.
Situation
Aditya is in a multiple property owner working 6-9 shifts. He lives alone in gurugram thus manages all the chores by himself. While travelling he is not able to manage the work related his multiple properties in different states. He also found it difficult to manage the record of Tax as all the properties are located in multiple location.
Things user wants to know
Wants to know if there is any pending property tax, current state of property ownership process, legal issue if there is any while getting ownership of property.
Things user wants to do
Manage property from wherever he travels. Quickly able to navigate status if there is any dependencies from lawyer or manager’s end. Able to see if there is any concerning public notice.
Psychological Values
Particular about time and hassle free service
Does not want to compromise when it comes to legal steps.
Have enough time to connect with family and friends
Brainstorming
After careful studying the research reports from end clients, the User research and market research was targeting to gain insights into user behaviors, requirements, and motivations using methods such as observation, task analysis etc. the conclusion was the result of Qualitative and quantitative analysis research methods, gathering good no of responses and conducted interviews with 10+ participants for each feature list
Card Sorting
User Flow
Add New Property
Information Architecture
Master User Flow
State User Flow
Lawyer User Flow
Wireframe
Hi Fidelity User Interface Design
By gathering information and categorizing all the items the final layout was much intuitive and easy to navigate. the minor changes were made during revisions but the end result was much visually balanced and consistent throughout the application
Master Users
State Users
Conclusion
After carefully studying the research reports from end clients, the User research and market research was targeting to gain insights into user behaviors, requirements, and motivations using methods such as observation, task analysis etc. the conclusion was the result of Qualitative and quantitative analysis research methods, gathering good no of responses and conducted interviews with 10+ participants for each feature list
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